FIND YOUR PERFECT FIT IN NEW SEASON CURVE DENIM

Say hello to new season denim, made for you!

Denim is a wardrobe staple that is either loved or loathed. It can be tricky to shop, but this season denim comes in so many styles and is not limited to jeans. Now’s the time to update or add some denim to your wardrobe. We make shopping for plus size jeans easy. We’re here to help you find your new favourite pair of jeans and put the fun into denim shopping. From denim jackets, dresses, vests and jeans in a range of leg lengths from petite to talls, it’s never been easier to shop denim. All our denim is made for a comfort, stretch fit that moves with you. Once you try it you’ll see why our curve denim styles are so popular. Which will you choose?

THE CROP WIDE LEG JEAN

These jeans are perfect for sun-soaked days. They hug you in all the right places with plenty of airflow via the crop wide leg opening, designed to keep you cool while out and about in the warmer months. Whether you’re heading to a garden party, lunch, city exploring or weekend escape the crop wide leg jean is your go-to for versatile dressing. Add a dressy top and heels to elevate or keep it casual with sneakers, slides and a tee. Whatever way you wear these jeans, make sure you add them to your wardrobe rotation.

• Wide leg crop cut

• Front and back pockets

• Mock fly

• Colours are designed to fade

THE BEST FRIEND CROP JEGGING

Available in a rainbow of shades this Spring, curve crop jeggings are the perfect mix and match, comfort-first style to take you through sunny days. A true everyday staple piece, these stretchy jeggings are designed with an ontrend cropped length ideal for staying cool during those warmer days. Enjoy the function of wearing a trusted pair of jeans with a mock fly and faux pockets without any of the discomfort of denim thanks to this stretchy fabrication and full elastic waistband.

• Cotton stretch fit

• Cropped length

• Comfortable elastic waistband

• Mock fly and mock front pockets

THE EASY FIT JEAN

It doesn’t get much easier than a pair of relaxed Easy Fit Jeans. These are the essential Springtime jean in a soft, lightweight denim that skims the ankle or can be worn rolled up at the hem. Simply throw on a pair of these slim boyfriend cut jeans with a simple tee and sneakers for a chic-meets-comfortable weekend look.

• 2 front and 2 back pockets

• Button and zip fastening

• Slim, boyfriend silhouette

• Comfortable, cotton-rich denim

THE TRAVEL WIDE LEG JEAN

The wide leg is a great style for the new season. This silhouette can seem a little daunting for plus size denim but this on trend shape, that skims the hips and flares in the lower leg, will work a treat when paired with a shorter, more fitted top, and a variety of shoes from sneakers to platforms and wedges.

• Wide leg fit with back pockets

• Easy pull on style

• Smoothing tummy control

• The on trend jean

THE DRAWSTRING JOGGER

This popular style is your go-to for relaxed denim dressing. A flattering fit for all sizes, joggers look great on curves. It’s lounge meets street style, and they are easy to dress up or down. Add a heel and sparkly top for evening wear, or keep it casual with flats and a tee. These jeans will take you from weekend sports to social occasions. It’s all in the styling. An elastic waistband and adjustable drawcord ensures you are comfortable at all times. Created with soft, breathable denim, joggers make sunny day dressing a breeze.

• Soft cotton blend fabric

• Comfy elastic waistband and drawcords

• Side and back pockets

• Versatile denim style

THE LUXE LOOKER JEAN

Prepare to turn heads in these must-have Luxe Looker jeans. For lovers of the straight leg look, this style is just the thing. Made to hug your curves seamlessly, these jeans are crafted from a soft, stretch cotton-blend and designed with a mesh front panel for additional support. This classic style is made to be worn time and time again with a variety of your favourite pieces in your wardrobe, and they’re so comfortable you’ll never want to take them off.

• Smoothing tummy control

• Soft, breathable fabric

• Functional front and back pockets

• Dual button and zip fastening

THE BEST FRIEND JEGGING

Think jeans aren’t for you? Think again! These super stretchy and incredibly comfortable jeggings are about to become your new best friend. Enjoy the style of a skinny jean with all the comfort of a classic legging. Wear dressed up with your favourite pair of heels and blouse, or go comfy and casual with a basic tee and sneakers.

• Enjoy the comfort of a full elastic waistband

• Looks like jeans with a mock fly and front pockets

• Functional back pocket

• Stretch knit comfort

THE EXPLORER DENIM SHORT

Perfect for when a full length jean is too warm, opt for a comfortable pair of denim shorts instead. Style with a pair of strappy sandals and tank or tee for sunny days. Our range of spring shorts comes in various lengths from long to short. New season shorts are ideal for days at the beach and adventures under the sun. For whatever the season brings, a classic pair of denim shorts will be your go to!

• Cotton rich stretch fabric

• Front and back pockets

• Elastic waistband

• Soft and comfortable to wear

Jeans are a classic, hard-working wardrobe staple that can take you anywhere, from work to dinner and dancing to weekend casual and back again.

DESIGNED FOR ALL SHAPES.

DENIM DESIGNED FOR YOU!

NEW SEASON DENIM JACKETS

The perfect springtime outer layer just got better. Find your perfect denim jacket across a variety of styles and bold colours, or go for something classic with a dark or light wash denim. Style with a matching pair of comfort-fit plus size jeans, or make your outfit pop by throwing a brightly coloured denim jacket over prints or bold colours for statement dressing.

• Classic style jacket

• New season colours and styles

• Soft and comfortable to wear

• The perfect light layer

COLOURED BEST FIT DENIM JACKET

THE EVERYDAY DENIM JACKET

It’s time to add denim to your new season wardrobe.

NEW SEASON COLOURED DENIM

Slip into a new season of denim that’s looking more colourful than ever. From classic button down jackets to perfect fit jeans, now you can experiment with your favourite denim pieces in everything from bold hues and soft pastels to crisp white and dark wash. There’s a hue for all of you!

SHOP NEW SEASON DENIM

“This season denim is available in a range of styles and washes to suit all occasions. Our fit is designed for real women, so you can be confident that our jeans will look good and feel good.” Suzanne, Designer - Virtuelle and Speciality Virtuelle Design, Taking Shape

PERSONAL STYLING EXPERIENCE

Need some help choosing your new season looks?
Book a free in-store styling experience.

Discover what’s new and what suits you at your FREE in-store styling session.

STYLE CONFIDENCE 
Styling your look has never been easier, with the help of our in-store styling teams.

PRIVATE FITTING ROOM
Relax with your own private fitting room, where you’ll have dedicated one on one service from a fashion stylist.

TAILORED TO YOU
We can help with looks that are perfect for your body shape with styling tips, tricks and advice.

FREE GIFT
Not only will you have an amazing shopping experience, but you’ll receive a free gift just for being you!