The Taking Shape story

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A global leader in plus-size fashion

Taking Shape is a global leader in plus-size clothing with stores in Australia and New Zealand. For over 30 years, Taking Shape has been a cornerstone brand for curvy women, specialising in fashion forward designer collections in sizes 12-24.

We began as Taking Shape in 1985 and over the past three decades have expanded our range to include; TS, Virtuelle, Taking Shape Shoes, Accessories, Swim, Active, Core Basics, Sport Luxe, Dream and Shapewear. We pride ourselves on being a one-stop-shop for the plus size woman. Whatever your wardrobe & lifestyle needs; from work wear to gym wear, occasion wear to weekend wear, swimsuits to sleepwear - we've got you covered!

We have over 140 locations in Australia & New Zealand where you can find our ranges, including; Boutiques, Myer Concept Stores, Clearance Outlets and Online at Taking

At Taking Shape we have a diverse range of products, styles and brands to Celebrate Your Curves.

Taking Shape Virtuelle

TS is our fashion forward and designer driven brand. It's our take on the latest trends featuring flattering layers and a contemporary, edgy look.

Virtuelle unites style with comfort. It's pop on and go, effortless, on trend outfits.

Taking Shape Shoes & Accessories combines superior comfort and fit with a great sense of style & fashionability. The Taking Shape Footwear range means you can Work All Day, Play All Day & Dance All Night! Our Accessories collection of jewellery, scarves, handbags and belts completes your Taking Shape look with ease!

Taking Shape Active provides supportive and on trend activewear for the curvy woman. The high tech fabric smooths & supports with moisture wicking properties ensuring you stay cool & dry. Find everything you need to look your best whilst walking the dog, riding your bike, doing yoga or zumba.

Taking Shape Swim is designed with curves in mind. Featuring, not only mix & match swimsuits, but cover-ups and resort wear to take you from the pool to cocktails.

Taking Shape Core Basics are available year-round and are the builders to your wardrobe. They are your everyday; everywhere wardrobe staples that allow you to create outfit options with versatile, classic pieces you'll have in each colour (plus a couple of pairs in black).

Taking Shape Dream means you'll sleep soundly & stylishly with a sleepwear collection of nighties and mix & match PJ sets.

Taking Shape Smooth & Shapewear provides the perfect foundations for every outfit! The range includes everyday cotton briefs, smoothing shorts and briefs, as well as slips and bodysuits.

Taking Shape Sport Luxe is all about attitude. We have combined sleek 'sporty' styling with classic, clean silhouettes to give you a range of chic comfort with an edgy twist. With our Sport Luxe collection you can easily swap sneakers and your gym bag for some heels and a clutch. No sweat!

Taking Shape Shoes Taking Shape Active Taking Shape Swim Taking Shape Dream Taking Shape Shapewear

Our Design team has you at the centre of all we do. With over 150 years combined experience, Plus Size is not an afterthought; it's our designers' only thought. We strive to make fashion that fits well and makes you feel fabulous. Our unique styling, prints and colours translate the latest trends to suit the curvy figure, and combined with our own avant-garde twist that allows you to connect this season's range to the next.

We search the world for inspiration to make our ranges unique and stylish. We want your wardrobe to be as individual as you are. Which is why each piece is designed with a little bit of "attitude" that we know you appreciate. Our range accommodates sizes 12 to 24 and provides a true fit that allows you to traverse your day, your way; with comfort, ease and style.

Our Online Store is Taking Shape's digital flagship store, showcasing our entire collection at your fingertips! With free delivery for selected orders, hassle free returns and exchanges-you can shop in your own time, anytime!