Size Guides

Feel comfortable and look amazing with the right fit!

CLOTHING - SINGLE SIZE CONVERSION
UK European Australian Bust Waist Hip
cm inches cm inches cm inches
   
12 40 12 101 40.0 83 32.5 103 40.5
14 42 14 106 41.5 88 34.5 108 42.5
16 44 16 111 43.5 93 36.5 113 44.5
18 46 18 116 45.5 98 38.5 118 46.5
20 48 20 122 48.0 104 41.0 124 49.0
22 50 22 128 50.5 110 43.5 130 51.0
24 52 24 134 53.0 116 45.5 136 53.5
26 54 22 140 55.0 122 48.0 142 56.0
28 56 24 149 58.5 131 51.5 151 59.5
30 58 26 158 62.0 140 55.0 160 63.0

CLOTHING - DUAL SIZE CONVERSION
UK European Australian Bust Waist Hip
cm inches cm inches cm inches
   
XXS XXS XXS 101 40.0 83 32.5 103 40.5
XS XS XS 106 41.5 88 34.5 108 42.5
S S S 112 44.0 94 37.0 114 45.0
M M M 120 47.0 102 40.0 122 48.0
L L L 127 50.0 109 43.0 129 51.0
XL XL XL 135 53.0 117 46.0 137 54.0
2XL 2XL 2XL 142 56.0 124 49.0 144 56.5
3XL 3XL 3XL 151 59.5 133 52.5 153 60.0
4XL 4XL 4XL 160 63.0 142 56.0 162 64.0

Please note that this is a guide only. If you aren’t satisfied with your purchase, you can return it in accordance with our returns policy.


The easiest way is to begin with the size you would usually wear. Our bra sizing and measurements are consistent with most United Kingdom bra brands.
If you are happy with the fit of your current bra, then we recommend you try the same size from Taking Shape. Eg. if your favourite bra is a size 18DD in another brand, we recommend you try a size 18DD from Taking Shape.

UNDERBUST
Measure tightly around the body directly below the bust. Ensure the tape is parallel to the ground.
OVERBUST
Measure tightly around the body directly above the bust. Ensure the tape is parallel to the ground.
Underbust cm UK Band Size UK size C Cup D Cup DD Cup E Cup F Cup G Cup
78-82 36 14 96-98 98-100 100-102 102-104 104-106 106-108
83-87 38 16 101-103 103-105 105-107 107-109 109-111 111-113
88-92 40 18 106-108 108-110 110-112 112-114 114-116 116-118
93-97 42 20 111-113 113-115 115-117 117-119 119-121 121-123
98-102 44 22 116-118 118-120 120-122 122-124 124-126 126-128
103-107 46 24 121-123 123-125 125-127 127-129 129-131 131-133

A quick checklist for the correct fit -

  1. Cups are neatly encasing the breasts without any overflow
  2. Underbust band is firm and sitting parallel to the ground
  3. Underwire is comfortably encircling the breasts and not digging in
  4. Shoulder straps are firm and secure, not tight and digging into shoulders

The Bra Size Chart is to be used as a guide only, as body and breast shapes are unique and can vary. If you aren’t satisfied with your purchase, you can return it in accordance with our returns policy.

Numerical (12-24)

Many of our styles feature a size range of 12-24. This is typically assigned to woven designs, such as cotton, linen and polyester blend products, which generally offer less stretch than knit styles.

Alphabetical (XXS-XL)

Our knit styles, which are usually viscose or polyester blends with elastane, are typically assigned a size range of XXS-XL. This is due to their stretch and more flexible fit. We also offer a selection of styles in smaller size ranges, such as S, M & L. These styles have a generous fit and are made in fewer sizes due to their oversized nature.


Bust

Keeping the tape level, measure around the fullest part of your bust.


Waist

Measure your natural waistline, which sits in between your rib cage and hips. Remember to keep the tape comfortably loose.


Hips

Stand tall with your feet shoulder-width apart and your arms by your side. Measure your hips at the point where your wrist falls against your leg (this should be at their widest point).


Tips for measuring

  • Use a tape measure
  • Wear firm-fitting clothing and your everyday bra.
  • Measure yourself in front of a mirror.