Size Guides

Feel comfortable and look amazing with the right fit!

CLOTHING - SINGLE SIZE CONVERSION
UK European Australian Bust (cm) Waist (cm) Hip (cm)
   
12 40 12 101-105 83-87 103-107
14 42 14 106-110 88-92 108-112
16 44 16 111-115 93-97 113-117
18 46 18 116-121 98-103 118-123
20 48 20 122-127 104-109 124-129
22 50 22 128-133 110-115 130-135
24 52 24 134-139 116-121 136-141

CLOTHING - DUAL SIZE CONVERSION
UK European Australian Bust (cm) Waist (cm) Hip (cm)
   
XXS XXS XXS 101-105 83-87 103-107
XS XS XS 106-111 88-93 108-113
S S S 112-119 94-101 114-121
M M M 120-126 102-108 122-128
L L L 127-134 109-116 129-136
XL XL XL 135-141 117-123 137-143

Please note that this is a guide only. If you aren’t satisfied with your purchase, you can return it in accordance with our returns policy.


The easiest way is to begin with the size you usually wear. Our bra sizing and measurements are consistent with most United Kingdom bra brands.
If you are happy with the fit of your current bra size, then we recommend you try to the same size in Taking Shape. Eg. if your favourite bra is size 18DD in another brand, we recommend you try size 18DD in Taking Shape bras.

UNDERBUST
Measure tightly around the body directly below the bust. Ensure the tape is parallel to the ground.
OVERBUST
Measure tightly around the body directly above the bust. Ensure the tape is parallel to the ground.
Underbust cm UK Band Size UK size C Cup D Cup DD Cup E Cup F Cup
78-82 36 14 98-100 100-102 102-104 104-107 107-110
83-87 38 16 103-105 105-107 107-109 109-112 112-115
88-92 40 18 108-110 110-112 112-114 114-117 117-120
93-97 42 20 113-115 115-117 117-119 119-122 122-125
98-102 44 22 118-120 120-122 122-124 124-127 127-130
103-107 46 24 123-125 125-127 127-129 129-132 132-135

A quick checklist for the correct fit -

  1. Cups are neatly encasing the breasts without any overflow
  2. Underbust band is firm and sitting parallel to the ground
  3. Underwire is comfortably encircling the breasts and not digging in
  4. Shoulder straps are firm and secure, not tight and digging into shoulders

The Bra Size Chart is to be used as a guide only, as body and breast shapes are unique and can vary. If you aren’t satisfied with your purchase, you can return it in accordance with our returns policy.

Numerical (12-24)

Many of our styles feature a size range of 12-24. This is typically assigned to woven designs, such as cotton, linen and polyester blend products, which generally offer less stretch than knit styles.

Alphabetical (XXS-XL)

Our knit styles, which are usually viscose or polyester blends with elastane, are typically assigned a size range of XXS-XL. This is due to their stretch and more flexible fit. We also offer a selection of styles in smaller size ranges, such as S, M & L. These styles have a generous fit and are made in fewer sizes due to their oversized nature.


Bust

Keeping the tape level, measure around the fullest part of your bust.


Waist

Measure your natural waistline, which sits in between your rib cage and hips. Remember to keep the tape comfortably loose.


Hips

Stand tall with your feet shoulder-width apart and your arms by your side. Measure your hips at the point where your wrist falls against your leg (this should be at their widest point).


Tips for measuring

  • Use a tape measure
  • Wear firm-fitting clothing and your everyday bra.
  • Measure yourself in front of a mirror.

Model Guide