About Us

Our purpose is to be the leading style alternative for curvy women seeking quality fashion with a difference, by delivering boldly unique experiences from the first glance to the final wear.

  • In everything we do, our customers are at the heart of our decisions.
  • We provide exceptional service, convenience and an environment to make you feel fabulous.
  • Designing unique fashion pieces for women with curves who appreciate quality and love design with a point of difference.
  • We are always looking to create tomorrow’s innovative ‘must have’ piece for you today.

We're design-led, focused on innovation and passionate about making fashion and style personal to you.


A bold range of eclectic and textural collections giving a layered look to your day and night wardrobe.


A unique casual lifestyle brand offering a relaxed and effortless sense of style.

Pretty Basics by Taking Shape

A modern collection of luxe coordinates with a twist. A confident take on our casual wardrobe with a focus on oversized shapes and unique graphics.


Elegant event wear with dresses and separates tailored for every occasion on your social calendar.


Redefine your work wardrobe with a classic sophisticated look, to take you from desk to dinner.

We also offer specialty ranges including swimwear, sleepwear, activewear, shoes and accessories.

We strive to provide outfit solutions for all aspects of your lifestyle, and to inspire personal confidence and style.