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Beautiful Basics
If you’re looking for a plus size fashion label that is truly size inclusive, you’ve found it. Taking Shape is the plus size fashion label that’s been leading the way in women’s curve fashion for over 35 years. Proudly designed in Melbourne, Australia by women who believe fashion is for all to enjoy, at any size, shape, or age.
Our purpose is to be the leading style alternative for curvy women seeking quality fashion with a difference, from the first glance to the final wear.
We provide exceptional service, convenience and an environment to make you feel fabulous.
Our Taking Shape values are at the very foundation of our business. They help guide how we work, play and inspire our customers and each other every day.
RESPECT
We care about genuine connections, friendship and belonging: Be kind and inclusive
INTEGRITY
We deliver on our promises: We value honesty, reliability and bravery
SPIRIT
We inspire: Love what you do, have fun and inspire your team and customers everyday
INNOVATION
We dream: Think big, be open and make a difference for each other and our customers
As a size inclusive brand we understand and value diversity. We take pride in having an inclusive environment and workplace. We respect unconditionally and have a positive regard for all people. We believe everyone should feel fabulous, no matter your size, age, background or how you identify.
We strive for continuous improvement and are committed to equity and inclusion across all levels of our business. Our recruitment and selection process is based on role requirements, individual qualifications and business needs without the regard to age, gender, identity, or race.
At Taking Shape we believe strongly in helping women achieve economic independence. It’s why we are proud to support ‘fitted for work’ in their endeavours to help women experiencing disadvantage, to get work, keep work and navigate their world of work. We’ve been donating 1000’s of items of clothing since 2009 through our charitable giving program helping make a difference to so many women’s lives
We believe we can build stronger communities when we all work together. We have a long association with Fareshare, who rescue quality food from supermarkets, farmers and other businesses and use it to make up nutritious meals for those in need. Through our staff volunteering and fundraising, we aim to make a positive difference for others in our community by supporting Fareshare in their important work.
At Taking shape we have and will continue to operate in a way that is responsible towards our people and planet. We recognise the important role that we play and are committed to making a difference.
We want to ensure you can enjoy the best shopping experience with us, both online and in our stores. And we are thrilled to announce that we have been awarded as a Top 100 retailer for 2024 by Power Retail. We’re here to support you every the step of the way to look and feel fabulous. If you’d like to enjoy a complimentary personal styling session with one of our store staff, you can book a styling session.
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