Why Taking Shape?
Life's too short for boring clothes
Welcome to the fun and fabulous side of fashion!
If you've been looking for a style partner who gets it,
you've just found your new bestie.
We know that fashion isn't just about wearing clothes;
it's about a unique style that represents who you are.
Fashion is ageless; it’s having fun with looks that express
your personality, making you feel absolutely fabulous in your own skin.
At Taking Shape, we do more than design clothes;
we give you style confidence.
Making fashion feel fabulous since 1985
Clothes made for curves from start to finish
For over 40 years, we've been dedicated to one thing: mastering the art of curve clothing for women who deserve the best.
We've spent decades perfecting our craft, ensuring that every cut, fold, and hem is designed to celebrate you.
While many brands simply extend their size range, we design from the very beginning with plus-size bodies in mind.
Each piece is tried, tested, and refined on real women before reaching our customers.
We don't just choose clothes from a copycat catalogue; we’re hands-on from the first sketch to the final finish.
We have built direct, long-standing relationships with our manufacturers and suppliers, treating them as extensions of our own teams.
Designed in Melbourne, Inspired by the World
We're proud Melburnians at heart. From our design studio right here in Melbourne, our in-house team is constantly creating fashion specifically for sizes 10 to 30.
We don't just take a standard pattern and make it bigger; we design with your curves, your lifestyle, and our climates across Australia, New Zealand and afar in mind.
This gives you beautiful, distinctive garments that feel fresh, creative, and truly exclusive to Taking Shape.
We scour the globe for the next big thing! Our team travels locally and internationally to find fresh inspiration, ensuring our styles always stand out.
Our in-house graphic design team develop prints, details and embellishments to add originality, ensuring each piece feels distinctive, fresh, and entirely unique to our brand.
We're constantly innovating, hunting down new materials and sourcing more sustainable fabrics so you can not only look good but feel great wearing quality, comfort fabrics.
Whether it's a timeless classic or the latest runway trend, we adapt every item to ensure it fits and feels fabulous.
New Arrivals Every Week plus Rewards
We know you love a wardrobe refresh, which is why we add new items to our range every single week.
Whether you're hunting for the latest tunics, breathable tops, stylish dresses, or that perfect pair of pants, there's always something new to discover.
With Taking Shape, you'll get more with our Celebrate Your Curves Rewards program.
So now you can feel good and look great, whilst earning more points to access free vouchers and free delivery.
Say hello to your personal styling destination
With over 140 stores across Australia and New Zealand, including our dedicated Boutiques, Outlet stores, and locations in Myer, we're never far away.
We've created spaces that feel less like shops and more like a catch-up with friends.
Our store teams aren't just staff; they are friendly stylists ready to give you the VIP treatment.
We offer free in-store stylist experiences to help you find that perfect fit or completely reinvent your look.
It's all about helping you find confidence. At Taking Shape, styling is more than the finishing touch; it’s at the heart of who we are.
Our philosophy is built around creating outfit solutions for every part of your life, whether it’s work, travel, active, lounge, swim, sleep, special occasion, shoes and accessories, you’ll find everything you need to look and feel fabulous.
We also love any excuse to party! Our boutiques frequently host events, such as fashion parades throughout the year, to celebrate body positivity and bring our community together.
It's a chance to see the styles in action on real bodies and have some fun. So, pop in, say hi, and let's be fabulous!
Fabrics that feel like a hug
You shouldn't have to choose between looking stylish and being comfortable.
That's why our tops and bottoms are crafted from quality fabrics, including natural fibres and smart blends that prioritise durability and practicality.
We know that if it doesn't feel good, you won't wear it, and we want our pieces to be your absolute favourites!
We are proud to partner with Australian-grown Good Earth Cotton® for our soft, breathable t-shirts, tanks, and long-sleeved tees.
Fashion with Heart
At Taking Shape, we believe that looking good is great, but doing good is even better. We are incredibly proud to support our long-standing charity partner, Fitted for Work.
Their mission resonates deeply with us: helping women and gender-diverse job seekers build practical skills, knowledge, and the confidence to find work and economic security.
We back this up with real action. Through regular clothing donations and campaigns like our beloved Glitter Bug Christmas Tee, we help raise much-needed funds to transform lives.
For example, with every Glitter Bug Tee sold in Australia, we donate $20 to Fitted for Work.
So, when you shop with us, you aren't just updating your wardrobe, you're helping another woman stand tall, find employment, and shine.
Ready to find your fabulous?
We hope you're as excited as we are to fill your world with colour, comfort, and confidence.
Whether you're browsing our latest arrivals online or popping into our stores, we can't wait to help you find your fabulous.
At Taking Shape, you’re much more than a customer; you're part of a tribe that knows life is too short to wear boring clothes.
We believe fashion should be playful, expressive and fun. So come on in, join us, and experience curve fashion that is fun, friendly, and forever celebrating you.