TAKING SHAPE INTERVIEW WITH CATALINA ESTRADA

THE CATALINA ESTRADA X TAKING SHAPE LIMITED EDITION COLLECTION IS HERE.

Full of fancy flamingos and a kaleidoscope of colour. These bold original prints are easy to love.

We’re thrilled to bring you our first collaboration with the celebrated Colombian illustrator, based in Barcelona, Catalina Estrada. Known for her vibrant designs inspired by Latin American folklore and her deep love of nature, her designs feature exclusive prints bursting with colour, joy and intricate detail. This stunning collaboration brings Catalina Estrada’s unique vision to life through bold, limited edition pieces that are sure to provoke happiness.

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“I’m inspired by the beauty of flowers, wildlife, and the uplifting energy that surrounds us.” - Catalina Estrada

We were lucky to have Catalina Estrada tell us all about her new Taking Shape collaboration and provide insights into her inspirations, fashion style and what wearable art means to her. Read on to learn more about Catalina Estrada and her creativity. We’re sure you’ll love wearing her pieces and the feeling of joy that beauty, art and nature combined bring to the everyday.

“We are thrilled to bring you our first collaboration with the amazing Catalina Estrada. Her bright, beautiful, eye-catching and unique designs are sure to bring happiness and joy to all of you.” - Michelle, Buying and Design Manager Taking Shape

Tell us a little about your creative process.

My creative process starts with an emotional connection—what feeling or idea do I want to bring to life?

I begin by sketching ideas, often pulling inspiration from nature, culture, and my surroundings. It’s like a tribute to nature and the beauty around us, and I love finding ways to express that in my designs. I then work digitally to refine the patterns, layering vibrant colors and intricate details. Every design is built to convey a sense of wonder and harmony, blending natural elements with my signature bold aesthetic.

How does it feel seeing your prints come to life?

It’s a truly magical experience! Seeing my patterns transform into clothing and become a part of someone’s personal style is deeply fulfilling. I love the idea that my designs can make people feel beautiful, confident, and connected to art in a tangible, everyday way. It’s like sharing a piece of my creative spirit with the world.

“I wanted the collection to bring energy and happiness to the women wearing it.” - Catalina Estrada

What fills your dreams?

My dreams are filled with colors, exotic flowers, and fantastical gardens/jungles. I dream of freedom, joy, and connection, which are reflected in my work. I also dream of women embracing their uniqueness, feeling strong and beautiful. These dreams fuel my creative vision and inspire me to bring them to life through my designs.

Fill your wardrobe with art.

Let your unique essence shine through what you wear with Catalina Estrada jewellery, shoes and accessories.

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What impact would you like to have between fashion and art?

I aim to bridge the worlds of fashion and art by infusing everyday pieces with the soul and vibrancy of artistic expression. I want to empower women to wear art, not just as clothing but as a celebration of who they are. My hope is to inspire more collaborations where fashion becomes a platform for creativity and individuality.

Who are you inspired by in life?

I’m inspired by women who embrace their uniqueness, strength, and creativity. From my grandmother, who taught me determination, to female artists and activists who break boundaries, these women remind me of the incredible potential we all have. Women who lift each other up and create beauty in the world are my biggest inspiration.

What’s your top style tip?

Wear what makes you feel confident and happy. Fashion is about joy and individuality, so trust your instincts and don’t be afraid to experiment. A pop of color or a statement piece can transform your entire look and lift your spirit!

“My designs can make people feel beautiful, confident, and connected to art in an everyday way.” - Catalina Estrada