INTRODUCING THE GOOD EARTH COTTON® RANGE

Fashion with a conscience is the fashion of the future, that’s why we are so proud to partner with Good Earth Cotton® with the power of FibreTrace®, to bring you some seriously sustainable fashion. Like Good Earth Cotton® we are committed to taking action to create a greener footprint. You’ll look good and feel great knowing you’re wearing Australian cotton that’s helping create a positive change.

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A LITTLE ABOUT GOOD EARTH COTTON®

Good Earth Cotton® is cotton grown here in Australia on farms in North-West NSW. Founded by David and Danielle Statham in 2017 the company has gone on to revolutionise cotton farming as we know it, by creating the world’s first climate positive cotton crops. They are independently certified as being carbon positive and use the world’s best farming practices that result in healthier soil, biodiversity, water efficiency and renewable energy, creating quality cotton fibre for quality clothing.

COTTON THAT’S CLIMATE POSITIVE AND TRACEABLE.

Good Earth Cotton® is no ordinary cotton, not only is it grown here in Australia, it’s climate positive and traceable through FibreTrace®. By combining the best farming practices with leading technology, cotton is tracked with FibreTrace®. This certifies the Australian cotton fibre is authentic, as it’s tracked every step of the way, from raw materials to manufacturing to stores. Ensuring the cotton grown in Australia is the cotton in your clothes.

DESIGNED IN AUSTRALIA, GROWN IN AUSTRALIA, WORN IN AUSTRALIA.

HOMEGROWN COMFORT

Our new range of Good Earth Australian grown Cotton clothing is designed with comfort in mind. Your go-to pieces for all day comfort, you’ll be wearing them again and again.

“Our fabulous new items are made using Good Earth Cotton sourced from Australian farms. What’s more exciting is that this cotton is embedded with Fibretrace®, which means the cotton is traceable, so we know the cotton in our garments is cotton from Australia. ” - Terri, Senior Buyer Taking Shape