FIND YOUR PERFECT FIT IN NEW SEASON CURVE DENIM.

A NEW SEASON OF DENIM IS HERE

Find your fit, own your style and step into the season with confidence. Forget stiff, uncomfortable jeans and say hello to denim perfection. Jeans that are made especially for you. Plus size denim styles that suit curves and skim you in all the right places. Designed with plenty of stretch to move with you, in styles and silhouettes to suit all shapes. Choose from new trends including wide leg, embellished and reversible denim styles along with your favourites from the updated Best Friend Jegging to the Luxe Looker. Whether you’re petite or tall there’s a leg length to suit you. Our curve-loving denim fits are designed to be lived in, there’s a reason people keep coming back for more. If you haven’t tried our denim this is the season to do it.

“We’re all about denim that fits you perfectly. Flattering, comfortable, and effortlessly stylish.”  - Terri, Senior Buyer, Taking Shape

DENIM IS ALWAYS A SMART CHOICE

THE NEW BEST FRIEND JEGGING

Your favourite jeans have had a slight upgrade with a new mock fly detail to create a more jean like look. Aside from that they are still your reliable super stretchy, incredibly comfy jeggings that are loved by all. These jeans give a skinny jean vibe with legging comfort and perfect for the cooler months. Wear with oversized sweats, long line cardis and coats or add a puffer for casual weekend outings. Every wardrobe needs at least one pair of new Best Friend Jeggings.

• Comfortable waistband with mock fly

• Looks like jeans feels like leggings

• Functional back pocket

• Stretch fit comfort

THE WIDE LEG JEAN

The Wide Leg Jean is continuing to have its moment. This winter essential, offers both comfort and effortless style. We can’t get enough of this on trend silhouette that looks great with a wedge heel, boots or sneakers and can easily be dressed up or down to suit all occasions. Tucked tops and crop style cardis work well with wide leg styles elongating the legs and skimming the hips. It may feel daunting for plus size style but once you crack the wide leg code you’ll want to wear these jeans for days.

• Wide leg fit with pockets

• Easy pull on style

• Comfortable elastic waist

• The on trend jean

THE DENIM MAXI SKIRT

Maxi Skirts are the perfect work to weekend piece, bringing effortless elegance with a cool, vintage edge. The long silhouette offers warmth especially when paired with leggings, tights and boots and a smart jacket and shirt for office hours or switch to a chunky knit and sneakers for cosy, laid-back vibes. Layer with a structured blazer or a wool coat to add polish, and play with accessories like a statement belt or crossbody bag to define your shape. Whether dressed up or down, this piece is a seasonal staple that works for any occasion.

• Front split

• Side and back pockets

• Stretch comfort fit

• Jean style skirt

THE RELAXED JOGGER

The Relaxed Jogger jean is your go-to for effortless style and all-day comfort. With a laid-back fit and elasticated cuffs, they strike the perfect balance between casual and cool. Pair them with a chunky knit and sneakers for a cosy weekend look, or elevate them with a tailored coat and sleek boots for a refined off-duty vibe. Layer up with a hoodie and a puffer jacket for extra warmth, and don’t be afraid to play with textures for added depth. Whether you’re running errands or meeting friends, these jeans make cold-weather dressing easy.

• Pull-on style

• Lightweight denim jogger

• Elastic cuffs

• Drawcord detail

THE EASY FIT JEAN

Easy Fit denim jeans are the perfect combination of comfort and style. The relaxed yet flattering silhouette makes them incredibly versatile for your winter wardrobe. Pair with sweats or shirts tucked in for a polished look. Layer with coats and puffers and wear with ankle boots or chunky sneakers to keep it cool and casual. Cuff the hems slightly to show off your shoes or add cosy socks for a laid-back, seasonal vibe. Finish with a beanie or a statement bag for effortless cold weather dressing.

• 2 front and 2 back pockets

• Button and zip fastening

• Slim, boyfriend silhouette

• Comfortable, cotton-rich denim

THE LUXE LOOKER JEAN

Denim Luxe Looker jeans are the ultimate in classic denim style. Their refined, structured fit makes them easy to dress up or down. Pair with a tailored blazer and heeled boots for elevated style or keep it casual with a cosy knit or sweat and loafers or sneakers. Think of these as your good jeans, the ones you can wear to all social occasions and events. Layer with a long coat or a statement jacket to keep warm and accessorise with jewellery and a handbag for the perfect finish. From day to night, these jeans bring a luxe feel to any outfit.

• Smoothing tummy control

• Soft, breathable fabric

• Functional front and back pockets

• Dual button and zip fastening

PLUS SIZE DENIM DONE RIGHT.

NO RULES JUST CONFIDENCE, COMFORT AND EFFORTLESS STYLE.

NEW SEASON DENIM JACKETS

Denim Jackets are made to wear on repeat. This must have layering piece is ready to throw on and go, creating effortless style for transeasonal dressing. Wear over tops or tees for warmer days or go for an oversized fit to layer over knits and sweats when the weather cools. You can also wear under a coat or puffer to create a layering effect without feeling bulky. Pair with straight-leg jeans for a cool double-denim moment, or throw it over a midi dress with boots for an easy transitional outfit. Elevate the look with a statement scarf, gloves, or a crossbody bag for stylish new season style. Look out for new colours and styles including embellished denim jackets.

• Classic style jacket

• New season colours and styles

• Soft and comfortable to wear

• The perfect light layer

NEW SEASON DENIM STYLES

This is the season to give denim a go if you’ve never been a fan. It comes in more styles with details and designs that take it from everyday wear to wow. There’s new reversible styles with unique floral designs so you can double the fun in your wardrobe. As Missy Elliot says you can ‘flip it and reverse it’ day in, day out and keep everyone guessing how you keep your cool. Embellished denim brings the bling to classic styles from jackets to jeans giving them a dressy edge that are perfect for dressing up and going out. New on trend colours arrive to add another dimension to denim dressing. There really is a denim style for everyone, so know there’s no excuses not to try this classic wardrobe item.

THE WIDE LEG JEAN

THE DENIM SKIRT

REVERSIBLE DENIM

COLOURED DENIM

SHOP NEW SEASON DENIM

Great denim is always a smart choice when it comes to putting together your weekly wardrobe. Denim can be dressed up or down simply by changing tops or shoes. Add a denim jacket to a dress or pants and you’ve created the perfect mix of smart, casual dressing. There’s so many ways to play with denim. What are you waiting for?

Curve Denim created with cotton rich, stretch comfort

“We’ve been working hard to ensure all the latest trends are covered along with your favourite styles. From wide-leg silhouettes to embellished and reversible statement pieces, there’s a perfect pair to suit every occasion”

- Suzanne, Designer, Taking Shape

PERSONAL STYLING EXPERIENCE

Need some help choosing your new season looks?
Book a free in-store styling experience.

Discover what’s new and what suits you at your FREE in-store styling session.

STYLE CONFIDENCE 
Styling your look has never been easier, with the help of our in-store styling teams.

PRIVATE FITTING ROOM
Relax with your own private fitting room, where you’ll have dedicated one on one service from a fashion stylist.

TAILORED TO YOU
We can help with looks that are perfect for your body shape with styling tips, tricks and advice.

FREE GIFT
Not only will you have an amazing shopping experience, but you’ll receive a free gift just for being you!