FIND YOUR PERFECT FIT IN NEW SEASON CURVE DENIM.

For denim that moves with you, look no further.

Out with restrictive, tight and uncomfortable jeans and in with thoughtful denim that’s focused on you and your enjoyment. These styles aren’t just for anybody, they’re for every beautiful body to look great in. Designed with plenty of stretch, in all shapes and sizes, to fit your every curve - comfortably. From indigo washed wide leg and stretchy jegging styles, to sturdy slim fit and trustworthy joggers, our jeans redefine plus size jeans so you can wear this classic style as you please - there are no rules here.


This year we’re embracing that good jean feeling by finding a style that suits you. Designed with a focus on comfort and flattering fits, our denim collection has everything you need - Terri, Senior Buyer, Taking Shape

HOW TO WEAR

THE LUXE LOOKER JEAN

Say hello to the perfect addition to any casual-yet-chic look. Designed with a sleek straight leg and plenty of stretch in the cotton fabric, these Luxe Looker Jeans are popular for a reason. Add a luxe touch to a classic white shirt and jeans look with this chic style in indigo, or opt for head to toe sophistication by pairing a mid-blue wash with a heeled leather boot and a statement necklace.


HOW TO WEAR

THE BEST FRIEND DENIM JEGGING

You’ll understand why we named these the Best Friend Denim Jegging after pulling them on. In fact, you won’t ever want to take them off. Built to be flexible, they’re comforting and supportive like a good friend should be. You can be yourself with these jeggings. The extra stretchy denim is designed to fit you perfectly. Easy to wear every day, they’ll take you from a girls night out paired with a statement top, or add a bright cardigan or luxe jacket for a dressier feel.


HOW TO WEAR

THE DOUBLE DENIM TREND

Two is better than one, right? Double the denim fun with a dual denim look. Durable and warm, donning a denim duo is the perfect way to stay cosy as the seasons start to change. Style a pair of chic straight leg mid wash jeans, made with your comfort in mind, with a basic long sleeved t-shirt and an oversized denim jacket in a striking jewel tone. Try a fitted jacket with a looser jean and play around with proportions until you feel your best.


HOW TO WEAR 

THE DENIM PINAFORE

A versatile wardrobe staple, the denim pinafore is the ideal transitional piece, from warm weather to cooler climates. As soft and comfortable as it is stylish. Layer a long sleeve turtle neck top and wear with preppy sneakers for an early Autumn look. As the weather starts to cool, the denim pinafore is perfectly paired with a cosy knit, a pair of tights and boots with a signature jacket thrown over the top.


DESIGNED FOR ALL SHAPES.
DENIM DESIGNED FOR YOU!

Your classics are covered but don’t think we’ve forgotten your new on trend styles. From cargo jeans to wide leg jeans to embellished jeans, there is something for every style and taste.” Suzanne, Designer, Taking Shape

A NEW WORLD OF DENIM STYLES

Find yourself reaching for trustworthy denim as the leaves start to turn? These denim must-haves are sure to be your new go-tos throughout this new season. From the on trend ultra-stretchy new moto style, perfect for a biker look, to the sophistication of a wide leg jean, there’s a pair perfect for you. Add a touch of sparkle with a pair of embellished jeans, finished with glittering pearls, or go for a classic look in a straight leg, midwash with intricate detailing to elevate any look. There’s so many new and detailed styles to choose from, you’ll never be bored of denim.

EASY FIT PRINTED CUFF JEAN


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MOTO PULL ON JEANS


COMING SOON

CURVED HEM PEARL DENIM JEAN


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NEW SEASON DENIM JACKETS

THE BEST FIT DENIM JACKET

Your best fit yet. This classic jacket is a statement in its own right. For the Autumn season, it’s the perfect finishing touch to any casual, day time outfit, or weekend ensemble. Throw it over a patterned blouse, pair the light wash and silver buttons with chunky silver hoops, or wear it buttoned over a chic dress with a pair of heeled boots. Soft, breathable and stretchy, you’ll want to wear this iconic style on repeat.

• Your essential everyday layer.‌

• Soft, stretch fit, comfort, denim.‌
• Cotton blend fabric.‌
• Don’t leave home without this jacket.‌


THE COLOURED DENIM JACKET

Add a dash of rainbow into your Autumnal outerwear rotation with a jewel toned Denim Jacket. The ideal colourful addition to a monochromatic outfit, this Classic Denim Jacket style pairs perfectly over a comfortable black or white long sleeved shirt, a breathable knit, or an A-line dress. Easy to layer and comfortable to wear, this vibrant style is the ideal light jacket for Autumn outings.‌

• Classic style jacket.‌
• New season colours.‌
• Soft and comfortable to wear.‌
• Add a layer of colour to your looks.‌


SHOP NEW SEASON DENIM

Jeans are a classic, hard working staple that can take you anywhere, from work to dinner and dancing to weekend casual and back again. With so many new styles available now, it’s time to add this versatile and iconic clothing item to your new season wardrobe.

Curve Denim created with cotton rich, stretch comfort

PERSONAL STYLING EXPERIENCE

Need help dressing for your body type? We're here to help you find your fabulous. 
Book a free in-store styling experience.

Discover what’s new and what suits you at your FREE in-store styling session.

STYLE CONFIDENCE 
Styling your look has never been easier, with the help of our in-store styling teams.

PRIVATE FITTING ROOM
Relax with your own private fitting room, where you’ll have dedicated one on one service from a fashion stylist.

TAILORED TO YOU
We can help with looks that are perfect for your body shape with styling tips, tricks and advice.

FREE GIFT
Not only will you have an amazing shopping experience, but you’ll receive a free gift just for being you!